About the Client
Quadrant Construction Ltd. is one of Edmonton's leading renovators and custom home builders. As Edmonton's top general contractor, they specialize in coordinating multi-faceted elements of construction projects and delivering high-quality results through practicing the finest workmanship.
About the Project
Quadrant Construction was looking to further increase its online visibility through search engine optimization which included redesigning its Squarespace website.
Process
Identify problems
I started by providing a document full of short and long-term recommendations to improve Quadrant Construction's SEO. Communication is key to have a successful outcome especially working remotely.
Steph from Quadrant Construction and I exchanged many emails and phone calls to share our thoughts and ideas to bring the ultimate result together.
Improvements & Implementations
With the revised sitemap with the proper hierarchy I recommended, we decided to add a few landing pages. The main landing, About, Our Process pages are newly created to provide proper introductions; The blog section (Spotlight) was redesigned with added content to have a better web presence.
Keywords were strategically placed to edited content and CTAs (Call To Action) with a proper color scheme was implemented throughout the website. Title and description tags, as well as image alt texts, were added.
Additionally, I set up Google Analytics and Search Console, as well as a Bing business page for the company.
Challenges
As this was the first time using Squarespace, I had some challenges along the way. Looking up and trying new things come with the job and I enjoyed learning new skills.
In the beginning, I used a lot more custom CSS to achieve the look and functionality I wanted until I realized that it should be easier for Quadrant Construction management to edit and update. So I eliminated as much custom CSS as possible and achieved the look by using Squarespace tools.
I created documentation for maintenance with simple CSS examples at the end of the contract and handed it over to the management team.
Results
- Organic search takes up over 65% of all visitors (Google about 60%, Bing about 3%)
- From the inception of Google Analytics to the website (May 2020) to now (Feb 2021), the impression has improved by over 400%.
The website now has a clean and well-organized look. Information is easy to find under categorized navigation and always-there CTA at the bottom of the page makes it easy for customers to contact the business.
Skills used: Squarespace, Adobe Photoshop, HTML & CSS, Google Doc